Despite the craftsmanship behind generations of timepieces, your classic 12-hour watch has a pretty arbitrary method to display the time. Time isn’t circular. It may have a repeating pattern, but 1 p.m. today is different to both us and the larger universe than 1 p.m. tomorrow.

How’s that for an opening?  Well, that’s only the beginning of a silly argument for making a really fun looking clock.

Although I have never been able to get into the metric system myself (I just don’t have the patience to learn a whole new system), I would totally own one of these things simply because it’s so dang cool.  Telling time on a literal linear line is clever – but mostly, the clock is cool.

Hat Tip: Co.DESIGN